Water, a Celebration of Life
Exhibition Visual Identity for the ASEAN Culture House in Busan under the theme of "Water, a Celebration of Life"
The exhibition of collection including pictures, videos, storybooks, and craftwork related to 'water' of 10 ASEAN countries were brand-designed in forms of exhibition hall design, poster design, and art brochure. In specific, the slogan of "SPLASH ASEAN!" was applied to the prints and the space, and the space light was minimized to highlight the mysterious vibe of the video arts. Also, the structure of the Brunai water house was displayed in the hall as the core exhibition.
Client : ASEAN Culture House
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Creative Direction : Minah Hong
Art Direction & Design : Hyeongyeong Kim
Space Design : Koojong Kang & Hyeongyeong Kim
Design Support : Deokwoo Kim
Installation : NEX Design Planning