Science Show The Body
For a science exhibition about the wonder of the human body <Science Show The Body>, action seoul has developed brand strategy including brand identity design, space design, and overall art direction.
Focusing on how to cast away a prejudice that science was difficult, a space storytelling with a character for ‘fun’ and ‘experience’ was developed. A neuron(nerve cell) became a motif of BI and main graphic design, and the space design was planned to explore from the whole body to cell levels, from larger to smaller scales, etc.
Focusing on how to cast away a prejudice that science was difficult, a space storytelling with a character for ‘fun’ and ‘experience’ was developed. A neuron(nerve cell) became a motif of BI and main graphic design, and the space design was planned to explore from the whole body to cell levels, from larger to smaller scales, etc.
Science Show The Body
Client : H2O
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action seoul
Creative Direction & Design : Jangsub Lee
Space Design : Kisang Gio, Sangeon Park
Graphic Design : Yunho Lee, Minah Hong
ⓒ action seoul