R4, Rice Lager
Over two decades, Bae&Brewing has inherited Bae family's secretive know-how of brewing liquor made of rice. They also have practiced the modernization of traditional liquor with pride and passion. After all, the whole new Rice Larger, "R4" was developed and launched. This fascinating rice beer was literally a symbol of the insight and revolution of the successors in the present varying and fast-changing market. To highlight their ground-breaking movement, action seoul came up with a whole new design, that any other brand has never tried before. While the brown bottle signalizes the identity of beer, the distinct curve of traditional bottle keeps the flavorful taste by activating the beer yeast inside. The mysterious animal on the label is actually an auspicious creature in East Asian myth that is told to have taught people how to brew wine. Also, the bold hand-written font gives the vibe of handcraft.
Rice Lager
Client : Baesangmyeonjuga
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actionseoul
Creative Direction : Jangsub Lee
Art Direction & Design : Minah Hong
Graphic Design : Yeonwoo Shin
Container Design : Seongyong Lee
Design Research : Koojong Kang, Hyeongyeong Kim, Deokwoo Kim
Photography : Kiwoong Hong
ⓒ action seoul