Premium Juice Taom
Launching a new premium juice brand T’aom for Binggrae, Korean F&B company.
As the new juice product was made from all-natural with no artificial ingredients, action seoul came up with T’aom for the naming which meant “just picked from nature” in Korean language. For brand visual effect, a single quotation mark(’) was placed on the brand logo to remind of a fresh fruit.
As the new juice product was made from all-natural with no artificial ingredients, action seoul came up with T’aom for the naming which meant “just picked from nature” in Korean language. For brand visual effect, a single quotation mark(’) was placed on the brand logo to remind of a fresh fruit.
Premium juice Taom
Client : Binggrae
_
action seoul
Creative Direction & Design : Jangsub Lee
Naming : action seoul
Design : Giin Han, Kisang Gio, Hyosub Lee, Minah Hong
Photography : Kiwoong Hong
ⓒ action seoul