KOREAN TARO
Gokseong-gun of Jeollanam-do province is a famous city from the movie “The Wailing(Gokseong),” but indeed, it is the biggest producing area of ‘Korean Taro(Toran).’ In order to develop a representative local brand of “Gokseong Toran,” action seoul first thought of an idea how to effectively promote the unfamiliar ‘Toran’ to young people. A visual parameter was needed.
As a way to increase the interest and closeness, a character ‘Toranii’ shaped after a toran was designed. As a brand storyteller, ‘Toranii’ was applied to various applications like on/offline promotional materials, events, pakages, and became a great hit in many local events.
As a way to increase the interest and closeness, a character ‘Toranii’ shaped after a toran was designed. As a brand storyteller, ‘Toranii’ was applied to various applications like on/offline promotional materials, events, pakages, and became a great hit in many local events.
KOREAN TARO
Client : Gokseong County
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action seoul
action seoul
Creative Direction & Design : Minah Hong
Lead Design : Koojong Kang
Character Design : Koojong Kang
Installation : Sun design, Green art park
ⓒ action seoul