From Ground to Table
Branding for Rokya, Korea’s no. 1 potato company. Rokya has launched its own brand under the concept of “from good ground, I am ground” as its potato products are coming from ‘good ground(earth).’
Rokya’s self-confidence on eco-friendly potato products and earnestness about farming are delivered by highlighting the ‘ground,’ the root of agriculture. Another marketing strategy is the brand naming “I am ground” which reminds of a game everyone knows from childhood, to make easy to remember by adding humorous and friendly brand image.
I am Ground
Client : Rokya
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action seoul
Brand Strategy & Naming : action seoul
Creative Direction : Jangsub Lee
Market Research : Hyojung Lee
Art Direction & Design : Minah Hong
Design : Hyunsu Kim
Illustration : Hyunsu Kim
ⓒ action seoul