The documentary film festival is fun too
DMZ International Documentary Film Festival, entering the 4th year, took the opportunity to transform its generic nature from a documentary film event to a pop culture event.
action seoul planned the Brand Identity renewal to add humor and stories to snow goose, the symbol of the festival. Consistent art direction and marketing promotion on the overall film festival were also carried out.
4th DMZ Documentary Film Festival
Client : Gyeonggi Content Agency
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action seoul
Creative Direction & Design : Jangsub Lee
Design : Minah Hong
Editorial Design : Studio mim
Installation : Sun Design
ⓒ action seoul